Good Eats by Rose is the brand of a rising food influencer known for her creative recipes and vibrant food photography. As her audience grew quickly, Rose needed a cohesive brand identity to establish her presence across social media, build a website, and launch a line of merchandise.

The challenge was to create a visual identity that reflected Rose’s passion for fresh, colorful ingredients while also embodying her approachable and playful personality. The brand needed to be versatile enough for multiple applications, from digital platforms to physical merchandise, while maintaining a consistent and memorable look.

The resulting brand identity combined warm, earthy tones with bold, cheerful illustrations of fruits and vegetables to evoke a sense of freshness and joy. The logo design features playful typography with a custom orange slice in the “o” of “good,” emphasizing Rose’s love for natural ingredients and her lighthearted approach to food.

The identity was applied across social media templates, merchandise designs, and a website concept. Patterns featuring the illustrated produce were used as backgrounds and accents, creating a lively and cohesive aesthetic across all platforms. This versatile branding not only elevated Rose’s professional presence but also strengthened her connection with her audience.