Collaborative Coaching is a coaching and workshop program dedicated to helping leaders and teams achieve clarity, alignment, and engagement. By leveraging tools like the Emergenetics profile assessment, it fosters collaboration and deeper understanding within teams.

The challenge for Collaborative Coaching was to rebrand its logo and visual identity to stand out in its field as it launched its Emergenetics-based offerings. The client wanted a logo that symbolized their mission of clarity, alignment, and growth, while also reflecting the core principle of viewing challenges from fresh perspectives. It was essential that the logo could be interpreted in multiple ways, encouraging curiosity and highlighting the importance of diverse viewpoints.

The resulting logo integrates geometric shapes and gradients to symbolize alignment, growth, and progress. Its layered, circular design represents the dynamic process of gaining new perspectives, with each layer offering a slightly different interpretation. This flexibility invites audiences to engage with the brand’s story in a personal and meaningful way. Paired with clean typography, the identity achieves a balance of professionalism, approachability, and transformation. This cohesive rebrand elevated Collaborative Coaching’s presence and reinforced its mission to inspire fresh thinking and meaningful change.