Sammy’s concept brand identity captures the fun, playful essence of enjoying a great sandwich. With a laid-back, retro vibe, the visual direction was designed to evoke a sense of comfort and nostalgia, making each visit feel like a lighthearted escape. Combining bold typography with quirky illustrations, the brand delivers a fun, inviting energy that stands out. This new identity celebrates the simple joys of good food and great company, creating a space that feels as welcoming as it is delicious.